Freshmen Orientation Camp 2006


As the Head of Publicity for School of Communication & Information’s Freshmen Orientation Camp 2006, I designed a series of materials for a camp of the theme Twisted Fairy Tales.

The t-shirt was given to all the students who joined the camp and was printed on sports-friendly material as the students were expected to be having a lot of activities under the hot weather. An element of customisation was also added to the back of the t-shirt so that the students, who were all new to one another, could more easily distinguish themselves.

The top-right corner is a illustration of the gift, one side of an over-sized slipper that alluded to the fairy tale of Cinderella, that each student received to entice them to join the camp. It was enclosed in a brown paper bag that contextualised the gift in case people found it offensive to receive a slipper. The paper bag also doubled up as a container for sponsor advertisments.


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